LUS Fiber

Role: Art Direction and Design
Agency: Renegade Communications

BANNER ADS • OOH • PRINT ADS • SOCIAL MEDIA • WEBSITE

Created an omni-channel launch campaign for a new app based television product ConnecTV, by LUS Fiber. The goal of the campaign was to get existing customers to switch from the current set-top box, to the new app based television product.

Key Highlights:

• Campaign generated 1.6M impressions, 5x above initial projection

• Generated 218 leads in just two weeks