Fourth & u

Role: Art Direction and Design
Agency: Merrick-Towle Communications

BRAND IDENTITY • COLLATERAL • OOH • PRINT • WEBSITE

Ad campaign for an apartment community located in Berkeley, CA, near some of the college campuses. The idea behind this campaign was to use the letterform of the U to represent the relationship between the potential residents and lifestyle that awaits them when they move here. Make it a part of U.