SECU

Role: Art Direction and Design
Agency: Renegade Communications

BANNER ADS • OOH • SOCIAL MEDIA • VIDEO • WEBSITE

An awareness campaign for SECU (State Employees Credit Union). The goal of the campaign was to let consumers know that as a credit union the services, fees and rates are better than what is offered at a mega bank. The second goal of this campaign was to obtain new members. This was achieved by creating a microsite, where consumers could gain more information and signup to become a new member.

Key Highlights:

• 21M+ impressions over the course of the campaign

• 24M+ to the campaign microsite

• Achieved a 9% increase in new members for SECU